Mike Lyon, Director, Write Style Communications Ltd
Mike Lyon, Director of Write Style Communications Ltd, has over 10 years experience as a conference buyer in managing conferences and running training courses for the business market.
During the 1990’s, Mike was running roadshows throughout the UK, delivering a series of conferences for Barclays Bank where the delegates were mainly finance directors from some of the UK’s largest companies. To ensure they were a success, much of this work included the need to attend Site Visits and Familiarisation Trips, analyse the requirements against the venue services and produce detailed reports to the bank’s directors.
As well as a qualified marketing skills trainer, Mike is also a freelance copywriter, specialising in company newsletters, web pages and case studies.
He also worked for BACS Ltd, the world’s largest Automated Clearing House. One major project he undertook was the creation and implementation of an Accreditation Scheme for Software Companies wishing to become BACS affiliates. Although highly technical in nature, it included the requirement to deliver Best Practice disciplines within the industry. Set up in 2001, it is still in practice today and readers can find out more by clicking this link:
Mike is frequently asked to speak at many shows on all aspects of Conference Planning. Recent speaking engagements include International Confex, EventUK, EIBTM, Academic Venue Show, Business Travel Show and the UK Business Tourism Conference.
Mike serves on the Board of ABPCO, Association of British Professional Conference Organisers.
He has written two books on Fam Trips and Site Inspection techniques and is a regular feature writer for a number of conference related trade publications in both the UK and the United States.
Write Style Communications Ltd is an events consultancy based in the UK.
Write Style Communications Ltd offer a series of solutions to support the Conference Bureau, Hotel and Venues industry in helping them to achieve a greater return on their investment in Familiarisation Trips and Showrounds. This includes a series of open training courses, which offers new concepts and solutions, sales support and best practice advice.
Write Style is a member of ABPCO and additionally Mike Lyon is an assessor for the AIM Accreditation scheme run by MIA.
Current clients include: Reed Travel (EIBTM), UBM (Confex), Expo Management (Euro Bus Expo & Travel Trade Britain) Integrated Systems Events, Yorkshire South Tourism.